Privacy notice

Version 2026-10-07 · 7 October 2026

This notice explains personal information used by GoGroomPets. Our operator identity and correspondence details appear at the end of this notice. You can contact us by email or post about any privacy question.

Who is responsible

GoGroomPets controls information needed to run platform accounts, the directory, platform billing, support and security. Your chosen grooming business separately controls its customer and dog care records, appointment decisions and grooming services. We store and handle those business records on its instructions under the groomer data processing terms. The business should provide its own privacy information for its use of those records.

Information we receive

• Account and contact details: email, name, account type, authentication information and an optional mobile number. A mobile number with its country code is needed if you request SMS or WhatsApp updates.
• Dog profiles and bookings: dog name, breed, age, birth date where provided, assigned size and dog type, breed review decisions and care details, behaviour around dogs or people, selected services, staff, appointment times and booking status.
• Care agreements and payments: the wording you sign, signature name and timestamp, charges, deposits, recorded payments, refunds, references and payment status. Card entry is handled by Stripe; GoGroomPets does not store full payment card details.
• Platform agreements: the terms version and archived wording, the account type, your acceptance declaration and a server-recorded time. We keep these records separately from editable account metadata to evidence the agreement. A sign-up declaration is identified as such; accepting through a verified account is recorded separately. Changing your account metadata does not change an earlier agreement record.
• Business information: team access, services, opening hours, public profile, gallery, location, membership and platform invoices. The information you choose for a published business profile is public.
• Private groomer notes and before/after visit photos: records created by the business about a dog’s visits. These are restricted to its authorised team in the app and are not published to customer pages, emails or calendar downloads. Platform access may be needed for authorised support, security or a lawful request. App privacy does not remove data protection access rights.
• Technical and support information: IP and device/browser information, location search terms, access and delivery logs, notification preferences, subscribed device identifiers and correspondence you send us.

Information usually comes from you or your grooming business. Payment and delivery providers return transaction or notification results. Location providers return the approximate coordinates for an area search. Please keep care entries relevant to the dog and do not put human medical details or other unnecessary sensitive information in them.

Why information is used

• To provide the service: create verified accounts, save dog profiles, arrange visits, keep care agreements, show appointment history, send essential service emails and administer groomer memberships. The lawful basis for our own account and service processing is performance of the relevant contract.
• To operate safely: verify access, prevent abuse, troubleshoot faults, maintain records of platform activity and resolve support issues. We rely on legitimate interests in providing a secure and reliable service, balanced against your rights.
• To meet legal duties: keep required accounting records and respond to valid legal obligations. The basis is legal obligation where one applies.
• For marketing emails: GoGroomPets news, offers and product updates use a separate, optional email opt-in at sign-up or in Communication preferences. We record your choice, the wording version and the time you make or change it. Existing accounts start without marketing consent. This permission is for GoGroomPets email marketing; it does not give individual groomers permission to market to you or cover SMS or WhatsApp promotions.
• Rebooking and waitlist choices: the grooming site, dog, service, suitable dates and times, selected message channels and consent history. Rebooking follow-ups require a separate opt-in for each grooming site and can be stopped in My bookings or through the follow-up email link. These choices do not enrol you in GoGroomPets marketing.
• For optional updates: SMS/WhatsApp booking updates and device notifications use your opt-in. You can withdraw it through booking preferences, the device controls or by contacting us.

For records handled on behalf of a groomer, the grooming business is responsible for identifying its lawful basis. Consent to a dog care agreement is not blanket consent to marketing.

Who receives information

The grooming business you book with receives the contact and care information needed for the visit. Its authorised team can use that business’s records. A different grooming business does not receive your private records just because it uses GoGroomPets. The platform operator can access records where needed to administer the service, provide support, maintain security and meet legal duties.

Service providers handle information needed for their functions: Supabase for accounts, database and storage; Bolt/StackBlitz and its hosting infrastructure for the website; Resend for transactional email; Porkbun’s mail service for support correspondence; Stripe where online payments or platform invoices are used; Postcodes.io and Photon for area lookups; and, where enabled, Cloudflare Turnstile for abuse protection, Twilio for opted-in SMS/WhatsApp messages, and the browser’s push provider for device notifications. We send location search terms to area lookup providers, not the dog’s care record. Optional providers only receive the information needed when their feature is used.

Payment and communications providers may also process information under their own privacy notices. We do not sell personal information. We may disclose necessary records where required by law or to establish, exercise or defend a legal claim.

Storage and international processing

The GoGroomPets application database is hosted in Ireland. Hosting, mail, payment and communications providers may process information in the UK, EEA and other countries, including the United States. A database region does not mean every provider or support operation stays in that region.

Restricted transfers require an applicable adequacy decision or contractual safeguards, such as the EU Standard Contractual Clauses with the UK Addendum where needed. Provider data processing terms describe their arrangements; you can request details or copies of relevant safeguards by email. New integrations must be assessed before customer data is sent through them.

How long records are kept

Retention depends on the record’s purpose. Account and saved dog details are kept while needed to provide your account, unless you request deletion. Booking history, care agreements and groomer notes are kept while the grooming business needs them for ongoing care, administration or a specific dispute or legal duty. We act on that business’s retention instructions for records processed on its behalf.

Payment, invoice and necessary audit records may need to remain after account closure for the applicable accounting obligations or a specific legal claim. Support, security and delivery records are retained only while needed to handle the issue, investigate abuse or evidence a transaction. We review deletion requests against these purposes and explain any necessary retention. Deletion is reviewed and carried out manually; closing an account is not an instant erasure of every booking or financial record. Provider backups expire under their own retention cycles, and retained backup records must not be reintroduced into active use except for recovery with the deletion instructions reapplied.

Your choices and rights

You can request access, correction, deletion, restriction or, where applicable, a portable copy of your personal information. These rights have legal exceptions. Email support@gogroompets.com from your account’s email address or write to us; we may request proportionate information to verify your identity. We normally respond within one calendar month, subject to any lawful verification requirements or extension that we explain to you.

You have the right to object to processing based on legitimate interests. Tell us which processing you object to and why. You can withdraw optional notification consent without affecting the lawfulness of earlier processing. Change SMS/WhatsApp preferences on the booking; disable app notifications on that device or in browser settings. Essential account and booking emails are part of the service. You can turn off GoGroomPets marketing emails in Communication preferences, use the unsubscribe option in a marketing email or contact us. Withdrawing marketing consent does not stop welcome guides, security messages or essential booking updates. Consent records are retained only while needed to evidence your choices and honour an objection; they are not a reason to keep sending promotions.

You can raise a complaint with the UK Information Commissioner’s Office. People in Ireland can also contact the Irish Data Protection Commission, or their relevant local supervisory authority. You do not have to complain to us first.

Browser storage and notifications

The app uses browser storage for sign-in sessions and returning you to the correct account area. Demo pages keep fictional demo data locally. Device notifications need your permission and create a push subscription. This is web push, not a promise of an installed native app. Delivery and lock-screen previews depend on your device; notification text may include your dog’s name, appointment details or a balance, so consider whether your device is shared.

Hosting, authentication, payment and abuse-protection services may use storage necessary for their own functions. These are separate from optional website analytics.

Optional website analytics

If you accept analytics, we use Google Analytics to measure visits to public pages, key clicks, completed account registrations and completed booking requests. Registration counts mean an account was created; email verification and business setup may still be required. Booking requests may still need a groomer's review. An unpaid deposit checkout is not counted as a completed booking. Private account pages, customer and dog details, appointment identifiers, search text and sign-in tokens are not included in the events we send.

Analytics can include a browser identifier, approximate location and device information. Google processes analytics information on our behalf and may process it outside the UK or EEA under its applicable transfer safeguards. We disable advertising personalisation and Google signals in our website tag. Analytics does not change your email or WhatsApp marketing choices.

No Google Analytics tag loads before you accept. You can reject analytics and continue using the site, or change your choice at any time using Cookie settings in the footer. Your choice and our analytics cookies are remembered for up to 180 days. Withdrawing consent stops collection and removes this site's analytics cookies; it does not retrospectively remove information already collected. A pending checkout reference is kept only in your browser tab for up to one day to confirm a completed booking and is not sent to Google.

Google privacy information

Required details and automated checks

A verified email and the booking and care details marked as required are needed to make an online appointment. Without them we cannot complete that booking. SMS and WhatsApp are optional. Availability, quotes and configured size/breed rules are checked automatically; a groomer can review care or behaviour concerns. GoGroomPets does not use your information for automated credit, insurance or similar eligibility decisions.

Updates to this notice

We update this notice when our service or processing changes and explain material changes through the service or by email where appropriate. The version date is shown above.